In gaming, the player spins virtual gacha to acquire assets like new lives, weapons or energy, because playing gacha is often the only way to really be able to progress in a F2P game. ![]() Virtual gachas are designed to replicate the excitement and reward that physical gacha create. As gacha players don't know which toy they will receive, they have to keep playing to complete a collection. A lot of this can be put down to the human need to collect and complete tasks. The toys dispensed are usually a part of a collection or series based on manga, movies, TV, or comic book IPs, and the objective is to complete a series. "The most successful Japanese mobile games in recent history have gacha tightly woven into their game mechanics" Gachapon is the satisfying sound the machine makes when a player spins a gacha and receives a toy. ![]() The word gacha is derived from "gachapon", Japanese vending machines that dispense plastic capsules containing toys, which are still hugely popular in Japan today. In this article, we'll explore just what gacha is and provide key recommendations for integrating gacha into Western mobile games. ![]() The most successful Japanese mobile games in recent history, such as Monster Strike and Puzzles & Dragons, have gacha tightly woven into their game mechanics. One model that is gaining greater traction and favour amongst Western developers is gacha, the dominant free-to-play monetisation model in Japan. Choosing which to use is based entirely on what type of game is being developed. Western mobile developers are faced with a number of different monetisation models. This article was written by AppLovin European MD Johannes Heinze, with contributions from MobileFreeToPlay co-founder Adam Telfer.
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